About
Jan Roggen.
Founder, LegalTech Growth
25 years in the legal industry. Former managing partner of a boutique law firm. Former GenAI leader at Big4. Former VP of Growth at a Legaltech startup with a successful exit.
Jan has been the legal buyer in the room deciding whether to spend the budget, and the vendor trying to convince that room to say yes. Most GTM advisors have been one or the other. He has been both.
That double seat is what the work draws on. He has sat through the pitch as the skeptical partner, run the procurement conversation, written the cheque. And on the other side, he has built the narrative, opened the pipeline, and closed enterprise legal buyers as a vendor.
The Booth Intelligence reports are one expression of that work. A recurring read of how Legaltech vendors position themselves at the big industry events, scored on the same rubric every time. The advisory practice (ICP, positioning, sales narrative, founder-led sales motion) is the other.
Jan only works with two or three new clients per quarter, when both sides believe he can help.
Work with Jan
Two ways in.
Read the founders deck for the full picture of the advisory work, or skip ahead and book a 30-minute call.